This Citizens' Charter is a commitment of services rendered by the Directorate of Advertising & Visual Publicity (DAVP), New Delhi.

GRIEVANCE REDRESSAL MECHANISM
The address of the Grievance Redressal Officer of DAVP is as follows

Shri Uday Moray
Director
Room No. 541, Phase-IV, Soochana Bhawan,
CGO Complex, Lodhi Road, New Delhi - 110003
Ph. 24369529

Seek redressal of your grievance…
Any person not satisfied by any service of DAVP or is aggrieved by any other action of this Directorate can seek redressal of his/her grievances through Grievance Officer. Every such person shall be entitled to information about the action taken on his/her grievance within a period of 30 days from the date on which the complaint is received in this office.

Not satisfied…? You can personally meet the Grievance Officer…
If members of the public desire to meet the Grievance Officer in connection with their grievances, they can do so without any prior appointment on all Wednesdays between 3.00 p.m. to 4.00 p.m. in his office.

Still not satisfied…? Meet the Grievance Officer in the Ministry…
If a complainant is not satisfied by the response of the Grievance Officer of DAVP, he/she can refer the matter to the Grievance Officer of the Ministry of Information & Broadcasting, whose particulars are given below

Smt. Stuti Narain Kacker
Additional Secretary (P&A)
Room No. 552, 'A' Wing, Shastri Bhavan
Dr. Rajendra Prasad Marg, New Delhi - 110001
Ph: 23384453(O) 24654283(R)

DAVP needs your suggestions to improve its services…
If a person wishes to offer suggestion for improvement of the services provided by DAVP, he/she can send them to Grievance Officer at the above address. He/she can also meet the Director, DAVP, who is available to general public between 3.00 p.m. to 4.00 p.m. on all Wednesday without any prior appointment.DG, DAVP meets the member of public on all working days between 3.00 p.m.to 4.00 p.m.

DAVP welcomes you to its web site: http://www.davp.nic.in. For any suggestions you can e-mail us at: dgdavp@nic.in.

CHAPTER-I

ABOUT THE ORGANISATION

Directorate of Advertising & Visual Publicity (DAVP is the only advertising agency of its kind in the country that meets multi-media publicity requirements of various Ministries and Departments of Government of India. Besides, it also serves nearly 160 Public Sector Undertakings and Autonomous Bodies. DAVP offers complete facilities to its clients under one roof and provides them a single window service. Be it formulating communication strategies, designing and release of press advertisements, printing of folders, posters, kits, booklets, calendars, diaries etc., outdoor publicity through hoardings, bus-back panels, banners, kiosks, computer animation displays etc., or publicity through audio-visual media over AIR and Doordarshan, DAVP has highly trained and experienced professionals, the expertise and the requisite infrastructure to undertake these jobs.

Above all, DAVP ensures nationwide distribution of material through its mass mass mailing unit, which has an address bank of over 15 lakh addresses, updated regularly.

THE MANDATE…

To inform the people about the policies, programmes and achievements of the Government through:

Press advertisements
Audio Visual spots: documentaries, jingles etc.
Printed literature: posters, booklets, folders etc.
Outdoor Publicity: kiosks, hoardings, banners, bus-panels etc.
Exhibitions on specific themes of national and socio-economic relevance

OUR FUNCTIONS

To function as a multi-media advertising agency of the central government.
To meet all publicity needs of central government ministries/departments, including production of media inputs as well as dissemination of messages/information.
To help central government departments in formulating communication strategies/media plans and providing them at one place the multi-media support in their implementation
To empanel newspapers/journals for release of government advertisements and enter into a rate contract with individual newspaper for the purpose.

OUR CLIENTS

Our clients are:

SET UP AT THE HEADQUARTERS

Campaign Wing - for coordinating publicity campaigns
Advertising Wing - for release of press advertisements
Printed Publicity Wing - for printing of printed publicity material
Audio-Visual Cell - for production of audio/video programmes
Outdoor Publicity Wing - for production & display of outdoor publicity material
Exhibition Wing - for conceptualizing and putting-up exhibitions
Mass Mailing Wing - for distribution of publicity material
Studio with DTP facility - for word processing and designing purposes
Electronic Data Processing Centre - for processing of bills
Administration Wing - for executing administrative jobs

SET UP OUTSIDE THE HEADQUARTER

1.      Additional Director General
         D.A.V.P. Ministry of I&B
        'C' Wing, Ground Floor
         Kendriya Sadan, Kormangala
         Bangalore-560034
2.     Additional Director General
        D.A.V.P. Ministry of I&B
        No. 294, Patta No. 351, Rajgarh
        Guwahati-781024
Two Regional Offices at Bangalore and Guwahati to coordinate the Directorate's activities in the southern and eastern regions respectively
Two Regional Distribution Centres at Kolkata and Chennai to look after distribution of publicity material in eastern and southern regions.
35 Field Exhibition Units which include seven mobile exhibition vans, seven family welfare units and 21 general field exhibition units.
Regional Exhibition Workshop at Chennai; and
Exhibition Kit Production Centre at Guwahati to assist the Exhibition Division at Headquarters in designing and fabricating exhibits.

CHAPTER-II

Campaign Wing
Campaign Wing is the pivot of DAVP. The Wing acts as a bridge between the client Ministries and Departments of the government of India and the executive wings of DAVP. The Campaign Wing prepares media plans for the clients according to their requirements, based on the message, target group, budget etc. It remains in constant interaction with the clients to help them monitor its implementation.

DAVP is there to help you…
At times the benefits of various welfare schemes/programmes launched by the Central Government Departments, Ministries, Public Sector Undertakings and Autonomous Bodies may not be percolating down to the people for lack of awareness. May be a bit of more publicity can have the desired effect…. Yes, DAVP can help you in this regard.

INTEND TO LAUNCH A MULTI-MEDIA CAMPAIGN?

Welcome to DAVP…. The sole multi-media Advertising Agency of the Government of India
   Visit DAVP and our Campaign Officers will devise a suitable publicity campaign with the right media-mix, aptly suited to the target audience. This can be through release of press advertisements, printed literature like booklets, posters, folders etc., display of hoardings, kiosks, bus panels, wall paintings, cinema slides, banners etc. Audio and visual publicity through spots, quickies, jingles, short films, docu-drama can also be undertaken to reach vast audience, especially in the far-flung and inaccessible areas of the country.

Meet the Campaign Officer…
Get in touch with one of our Campaign Officers, give him your ideas and objectives and the tentative amount your department intends to spend on a particular publicity campaign. He will take care of everything and translate your ideas of intended publicity into a reality.

DAVP will ensure distribution of the material to its target audience, if so desired.

Remain in touch with him…
Provide the Campaign Officer with complete text material, photographs, a detailed brief about the purpose/objective, target audience, the thrust areas etc. - in one go, as far as possible. Remain in regular touch with the Campaign Officer. He may have some doubt or any further query. Constant interaction is the sole mantra and is absolutely necessary till the completion of the job. Send all text material in a 3 ½" floppy along with a hard copy. This will help avoid delay and save funds on typesetting etc.

Why through DAVP…
Provides single-window service ·
Is cost designated nodal agency for handling Governmetn publicity.
Is cost effective and gives professional expertise.
DAVP advertisement rates are less than half of the commercial card rates of newspapers.
Uses the largest number of newspapers and periodicals at the national level.
Has know-how for delivering quality results within a short span of time.
Provides design free of cost, has a large number of experienced artists on its rolls.
Has a full-fledged studio with DTP facilities.
Has expertise to translate and print in eleven regional langauges besides English and Hindi.
Has one of the biggest and most wide-spread exhibition set-up in the country.
Has the largest database of over 16.5 lakh addresses covering more than 560 categories.

An important information…
Give DAVP a minimum of one week for designing of an advertisement, booking of space and release. Place some funds at the disposal of DAVP as advance deposit for executing any kind of publicity job. Send the Letter of Authority of the requisite amount for inter-ministerial transfer of funds to the:

Pay and Accounts Officer
Directorate of Advertising & Visual Publicity
Ministry of Information & Broadcasting
'B' Block, Kasturba Gandhi Marg
New Delhi-110001

DAVP does not accept any payment by cheque to this account except in the case of Public Sector Undertakings and Autonomous Bodies. PSUs and Autonomous Bodies are required to place their funds with DAVP by Cheques/Demand Drafts payable to :

Accounts Officer,
DAVP, Phase-IV, Soochana Bhawan,
CGO Complex, Lodhi Road, New Delhi - 110003

CHAPTER-III

ADVERTISING WING
DAVP empanels newspapers/periodicals for the purpose of release of advertisements - classifieds or display - on behalf of different ministries/departments of Government of India, Public Sector Undertakings and Autonomous Bodies. At present, more than 160 PSUs and Autonomous Bodies are taking the advantage of DAVP's services. More than 2500 newspapers/journals in Hindi, English and regional languages from all over the country are on DAVP's panel.

Seeking empanelment with DAVP?

Fill up the application form carefully and give correct information…
The newspapers/periodicals seeking empanelment with DAVP should apply on a prescribed Application Form for Fresh Empanelment/Renewal of Rate Contract. It is available free of cost at DAVP's Reception counter and also in PIB offices throughout the country. The application form can also be obtained from associations of small, medium and big newspapers where it is supplied by DAVP. It can be downloaded from DAVP's web site www.davp.nic.in. The empanelment form complete in all respects should be sent to:

The Director General
Directorate of Advertising & Visual Publicity
Ministry of Information & Broadcasting
Phase-IV, Soochana Bhawan,
CGO Complex, Lodhi Road, New Delhi - 110003

Fresh applicants are free to apply any time of the year.

Make sure that you have attached the following documents with your application:
RNI registration certificate (photocopy)
Date of first publication
Three clear copies of current rate card without any cutting or overwriting.
Specimen copies of the last four months (for dailies); six months (for weeklies and fortnightlies) and one year (for monthlies).
RNI circulation check certificate.
ABC Circulation Check Certificate for January to June/July to December or CA certificate verifying the circulation.
Attested photo copy of the latest Annual Return to RNI

Incomplete applications will not be accepted and are liable to be rejected.

Empanelment strictly as per revised Advertising Policy…
The empanelment of newspapers/periodicals is done as per revised Advertising Policy of the Government of India which came into effect from 1.5.2002. 1.DAVP empanels newspapers and journals of current affairs, which are published daily, weekly, fortnightly or monthly.

Before applying ensure that your publication also meets the following requirements…
Minimum circulation…
A minimum circulation of 2000 paid copies per issue. Relaxation, however, is made in case of Sanskrit newspapers/journals and those published from Jammu and Kashmir, backward, border or remote areas or in tribal language or primarily meant for tribal leaders. The minimum paid circulation in such cases, has to be 500 paid copies per issue. RNI/ABC/Chartered Accountant should certify the circulation.

Minimum print area…
Newspapers/periodicals should have the following minimum print area to be acceptable for Government advertisements.

Periodicity

Regular publication for one year…
A newspaper should have an uninterrupted and regular publication for a period of not less than 18 months before it becomes eligible for empanelment. All applications for empanelment are placed before the Panel Advisory Committee (PAC), which meets at frequent intervals. The following members, besides one representative each from the Associations or big, medium and small newspapers recognized by the Press Council of India constitute PAC:

Do not submit any false or fabricated information …
If at any stage, any publisher is found to have submitted false or fabricated information, its empanelment is liable to be cancelled. Empanelment is also immediately cancelled/suspended if the circulation of a publication is declared un-established by RNI/ABC.

Don't worry if PAC has rejected your application …
Even if the PAC has rejected your request for empanelment or has noticed any deficiency, you will be communicated either way. You may apply afresh after removing the deficiencies. Such requests can be made to DAVP once in a year only.

For inclusion in the UPSC Media List…
Only daily newspapers are considered for inclusion into UPSC media list.
The publication should have an offset printing process.
Minimum paid circulation of 20,000 copies.
Standing of five years as on first of April of the year in which UPSC Media List is scheduled to be revised.
A minimum print area of 12,000 sq. cms.
Exceptions/relaxations with above clauses are applicable to newspapers published from Sikkim, North East, Jammu & Kashmir, Pondicherry, Goa, Daman & Diu and in Urdu, Sindhi, Sanskrit and Nepali languages.
The Media List for UPSC advertisements is drawn and reviewed by a Review Committee, which normally meets every two years.

APPLYING FOR RENEWAL OF RATE CONTRACT…?

Remember to submit all supporting documents to avoid delay…
The rate contract of all dailies and other periodicals, eligible for release of advertisement through DAVP, is renewed for a period from 1st October every year to 30th September next year. There is a single application form for fresh empanelment as well as for renewal of rate contract(Annexure-I). Give complete details as mentioned in the form along with supporting documents.

Last date for submission for rate renewal… note the change…
Application for renewal must be submitted to DAVP complete in all respects by the due date i.e. 31st of May every year in which the empanelment expires. Send your application form complete in all respect to:

The Director General
Directorate of Advertising &Visual.Publicity
Ministry of Information & Broadcasting
DAVP, Phase-IV, Soochana Bhawan,
CGO Complex, Lodhi Road, New Delhi - 110003

Some useful tips to avoid rejection of your rate renewal…

Request for rate renewal can be rejected due to any one of the following:
a)    imprint line not printed as required under PRB Act
b)   if circulation declared un-established by RNI
c)   incomplete documents
d)   if place of publication on the masthead is not given
e)   poor standard of printing, inter-alia, printing found not clean and neat
f)   smudgy photographs
g)   repetition of contents in different issues of the newspapers
h)   reproduction of contents from other newspapers
i)   absence of RNI registration number, date, page number and title on inner pages
j)   tampering of issue numbers, volume, date of the newspaper etc.
k)  printing by cutting and pasting of contents from other newspaper, without credit line or courtesy.
l)   if CA certificate does not carry Registration No.

Rate Renewal contract…
Rate renewal contract is awarded for each category of newspapers for every three years, if RNI or ABC certified circulation figures for previous year are submitted. The applicant newspaper/journal should furnish authenticated figures of circulation of ABC, RNI or Chartered Accountant. Rate contract is issued subject to completion of all formalities including compliance with the provisions of PRB Act 1867 as amended from time to time.

CA certificate is valid for one year…
Chartered Accountant Certificate is accepted only up to 25,000 copies per publishing day for one year only. Average circulation for the preceding one year as certified by ABC, RNI failing which CA (whichever is less) is taken into consideration.

Know about your obligations…

Every newspaper on DAVP's panel will be obliged to:
Send one copy of the newspapers on their own carrying DAVP advertisement to the client at the address mentioned in the Release Order.
Submit its advertisement bills, complete in all respect, and supported with relevant documents within 30 days of the publication of the advertisement at the special counter and obtain a receipt across the counter.
Strictly adhere to the date of publication of DAVP advertisement as given in the Release Order.

Suspension of a newspaper from DAVP advertisements…

A newspaper will stand suspension if:
Found to have submitted wrong or false information in his application for empanelment/renewal of rate contract; or
Found to have discontinued its publication, changed its periodicity or its title or have become irregular or suspected to have been indulging in unethical or anti-national activities as found by the Press Council of India or if convicted by a court of law for such activities.
Refuses to accept and carry an advertisement issued by DAVP on behalf of the Ministries/ Department of Government of India, Public Sector Undertakings and Autonomous Bodies on persistent basis.
If a newspaper is declared un-established by RNI will be suspended from DAVP empanelment and recovery will be effected. Resumption will be considered only on receipt of the RNI certifying circulation.
A newspaper/journal once declared un-established by RNI will be considered established only from the year RNI declared it established.
The circulation certified by RNI/ABC if found lower than the claimed circulation will be taken into consideration for recovery.

CHAPTER -IV

PRINTED PUBLICITY - A BRIEF GUIDE TO PRINTERS

DAVP brings out different types of printed publicity material in bulk like posters, folders, booklets, brochures, diaries, calendars, table calendars, wall hangers stickers etc. on behalf of client Ministries and Departments of Government of India. For this purpose, it maintains a panel of top class printers on all India basis. The printers are classified into three categories viz. category (a), (b) and (c) depending on machines and ancillary equipment and other infrastructure available with them.

Are you a quality printer doing bulk jobs…?
If you have experience of producing quality jobs in bulk within a given time frame, then get your firm registered with DAVP. To be on the approved panel of DAVP, your firm must have the minimum required printing machinery and ancillary equipment as given and Annexure-III & IV.

Look for the advertisement…
Be on the lookout for advertisements appearing in the national dailies from time to time and send your application complete in all respects on the prescribed proforma alongwith supporting documents.

Don't forget to sign, stamp and certify the specimen copies…
Remember to submit all supporting documents along with specimen copies of printed material (duly stamped and signed with date) executed by you during the last one year. Don't forget to certify the specimen copies that these have been printed on your press.

Know briefly how empanelment is done…
On receipt of applications along with specimen copies within the due date of the advertisement and internal committee scrutinizes all applications..
Those found in order are placed before the Panel Advisory Committee (PAC) for consideration.
On recommendations of PAC, empanelment is done in three categories viz. category (a), (b) and (c) as per norms laid down by DAVP for Offset Printers and Diary Makers.
All empanelments are subject to physical inspection of machines and other equipment.
After your firm has been approved for empanelment you will be required to furnish a security deposit ranging from Rs. 15,000/- to Rs. 50,000/- depending upon the category in which the empanelment is being done.
Empanelment is done only after firms have entered into an agreement, furnished security, signed a bond and completed other formalities.

DAVP maintains a separate panel of printers for:
(a) Offset printers
(b) Diary makers

Know about some statutory requirements…
While applying to DAVP for empanelment ensure that your firm is:
Registered under the Factory Act or Small Scale Industries
An Income Tax Payee; and
Has a set of minimum of printing machines and other equipment

Obtain the application form free of cost and apply to:
For empanelment as a quality printer with DAVP, the firm may send their particulars on a prescribed proforma. It can be obtained free of cost from DAVP on all working days. Send your application form complete in all respects to:

Joint Director (PP)
Directorate of Advertising & Visual Publicity
Ministry of Information & Broadcasting
DAVP, Phase-IV, Soochana Bhawan,
CGO Complex, Lodhi Road, New Delhi - 110003

CHAPTER-V

AUDIO-VIDEO PRODUCTIONS

Types of production work undertaken….
DAVP prepares audio spots, jingles, and sponsored radio programmes, video spots/quickies, documentaries and short duration promotional films on behalf of various departments, ministries and autonomous bodies of Government of India. Some state governments also approach DAVP for their audio video productions.

Can arrange broadcast/telecast of audio and video production…
Besides production, DAVP arranges for broadcast of audio spots and programmes through various stations of All India Radio and telecast of video productions through Doordarshan. Audio-Visual Cell of DAVP undertakes these activities on behalf of the clients. The jobs are executed through audio and video producers which are on the panel of DAVP. The payment to producers is made on the basis of a fixed rate card, which is highly competitive.

YOU CAN BE ON DAVP'S PANEL - PROVIDED….
You have acumen for audio video productions, sound professional expertise, experience and financial standing and a creative team supports you If you fulfill all these, then you are the type of person DAVP is looking for. Application would be invited for empanelment once in three years. Those already empanelled with DAVP and those seeking empanelment for the first time shall apply afresh every time the applications are invited. There would be no provisional empanelment.

Look for an advertisement in newspapers for submitting applications….

Eligibility criteria…
Degree or diploma in audio-video productions with a minimum three years experience in the field; or
Five years professional experience in the field of audio-video productions;
Minimum turnover in AV production of an average of at least 10 lakh per year in the preceding three years

If you meet the above criteria then read on…
The first step….obtain the application form or download it from our website
First of all, obtain the prescribed form for empanelment as audio or video producer free of cost from AV Cell of DAVP or download it from our website http://www.davp.nic.in. Provide your company's profile, information about the creative team and the jobs undertaken etc. Give complete address, the name of the contact persons and telephone/fax numbers while submitting your application.

Give complete details about your experiences, financial background, qualifications, facilities etc. Give adequate proof in support of the claims. Also send a show-reel of your productions.

The applications for empanelment, complete in all respects should be sent by due date to:

The Director General
Directorate of Advertising and Visual Publicity
Ministry of Information and Broadcasting
P.T.I. Building, 3rd Floor, Sansad Marg, New Delhi-110001

Preliminary scrutiny and after…
An internal committee of DAVP scrutinises all applications, the documents attached in support of the claims made in the application and the software submitted by the agencies. The committee makes recommendations for the empanelment. These recommendations are placed before the Empanelment Advisory Committee (EAC), which decides about the empanelment of audio-video producers.

Do not submit any false or fabricated information…
If a producer is found to have submitted any false or fabricated information in support of his claim, his or her application will be rejected and if the empanelment has been done, it will be suspended.

CHAPTER-VI

OUTDOOR PUBLICITY

Publicity through outdoor formats such as hoardings, kiosks, bus-panels, wall paintings, cinema slides, animation displays etc. is a conventional but an effective mean of spreading any message. These displays serve as a constant reminder to passers by and viewers and cater to both the literate and the non-literate.

For execution of these jobs throughout the country, DAVP engage reputed private agencies and empanel these agencies for production and display jobs.

The empanelment is done by DAVP in the following three categories:

Category-I
(a) Hoardings
(b) Wall paintings
(c) Cinema slides

Category-II
(a) Kiosks
(b) Bus panels
(c) Bus Queue Shelters
(d) Computerised animation display system
(e) Train/Rail Car panels
(f) Decorative railings
(g) Bus tickets

Category-III
(a) Banners
(b) Satin Danglers
(c) Miscellaneous jobs like PVC plastic gifts etc.

How empanelment is done?
Empanelment for Category-I and III is done through press advertisements every year. Once the empanelment is done, it is treated as a continued list with provision of deletion. Jobs indicated in Category-III are awarded to agencies having sole concessionaire rights from municipal bodies, State Electricity Boards, civic agencies, etc.

Want to be on DAVP panel…?
Apply on a plain paper giving company's profile, infrastructure like workshop, major jobs executed, total turnover etc. On receipt of your application, DAVP will issue a Questionnaire form to assess the agency's capacity to execute different jobs. A Chartered Accountant should duly verify the information provided by you in the Questionnaire form. The information submitted will be scrutinized as per the norms of empanelment.

Also submit the following documents along with the Questionnaire:
(a) An affidavit as indicated on the form
(b) Income Tax Clearance certificate.

Some other minimum requirements…
Specified minimum billing for different OP jobs
At least two years' experience
Adequate infrastructural facilities

Empanelment for Category-II
Empanelment in this category is done on the basis of applications received from Agencies having sole concessionaire rights for specific jobs in specific areas. For this the agency will have to submit:

(a) Letter of authority from competent authority appointing the agency as sole concessionaire
(b) The rate card of the agency

Rates relating to sole rights are fixed on the recommendations made by the Rate Committee for OP jobs. Before a firm is empanelled/registered with DAVP it has to furnish a Standing Security deposit and also sign a Bond on judicial paper to secure performance of the agreement. All empanelments are subject to site inspection by a DAVP team.

Submit your application, questionnaire form and requisite documents to:

Director (OP)
Outdoor Publicity Division
Directorate of Advertising & Visual Publicity
'B' Block, Kasturba Gandhi Marg Barracks, New Delhi - 110001

CHAPTER-VII

EXHIBITION WING

Introduction

The mandate of the Exhibition Wing of the Directorate of Advertising & Visual Publicity is to inform the general public about the plans, policies and programmes of the Government through the mode of exhibitions containing visuals and facts to create awareness among the people about the welfare measures of the Government for their benefit. This medium of visuals and literature along with proper display has thus become an effective mode of message dissemination.

Functions

The Exhibition Wing of DAVP has a wide network of 35 Field Exhibition Units spread all over the country. These 35 units are equipped to organise any kind of exhibition even at a short notice of 10 to 15 days. Field Exhibition Officer (FEO), who is in-charge of the unit, organises the exhibition at a central point of the city or town. There is a Projectionist who can handle audio-visual equipments to project the software related to the exhibition theme. MCC (Mechanic-cum-Carpenter) and the other staff of the unit are involved in making attractive gate, fascia, paneling and other carpentry works involved in putting up the exhibition.

Advantages

1. Low Cost: Exhibition is one medium that provides cost effective publicity down to the grass roots level compared to any other media.

2. Feed Back: This medium has the advantage of interpersonal communication between the disseminator and the receiver. Hence, accurate feed back of the programme from the target audience could be gained.

3. Stability/repeat value: Since the exhibition is generally stationed at a place for not less than a week, the interested audiences have an advantage of visiting it more than once to ascertain the information gathered. Thus the repeat value of the medium is high.

4. Flexible time factor: Masses could come at any time of their choice during the working hours of the day as the exhibition is thrown open at all these hours. There is not any fixed time schedule as with other visual medium such as television.

Preparation of Exhibition Sets

The Exhibition Wing of DAVP has a Research Cell at Hqrs. for designing and production of new exhibition sets on various themes. Relevant themes based on the programmes and policies of the Government are selected and research work is carried out on these topics to prepare appropriate write-ups and collect relevant photographs. In addition to the photographs with captions and write-ups, three dimensional objects such as sculptures and relief works and translites are used to make the exhibitions more attractive and informative. Once the master exhibition set is prepared, the Workshop attached to the Exhibition Wing prepares the set in the required numbers and distributes to the Field Exhibition Units for display.

CHAPTER-VIII

MASS MAILING WING - REACHING THE MASSES

With over 15,00,000 addresses comprising nearly 550 categories; Mass Mailing Wing of DAVP is one of the biggest setups of its kind in the country. Its reach is upto every nook and corner of the country right up to block/panchayat levels. After periodical reviews, new addresses are added and old ones found to be obsolete or inoperative are deleted in an on-going process.

Want to be on the mailing list of davp?
If any organisation, educational institution, voluntary body, village panchayat or even an individual is keen to be put on the mailing list of DAVP, they may write to the following addresses with brief particulars.

The Distribution Manager
Mass Mailing Wing
Directorate of Advertising & Visual Publicity
' B' Block, K.G. Marg, New Delhi-110001

Remember, if your mail is repeatedly received undelivered, your address is likely to be struck off from the mailing list.

CHAPTER-IX

STUDIO

The Directorate has a full-fledged studio with qualified artists which looks after the designing part of the campaigns. The designs are prepared as per the publicity campaign, keeping in mind the region, message and nature of media. The Studio has a backup of 15 Artists, Art Executives. The Studio also has an advanced DTP Cell, which helps, in designing publications, press advertisements etc. through DTP.

CHAPTER-X

ACCOUNTS WING

HASSLE FREE SERVICE - NO MORE CHASE FOR PENDING BILLS

Check the status of pending newspaper bills through Internet…just at the click of a mouse…

You need not visit DAVP if it is only to find out the latest position of your pending bills. Rather visit our web site: www.davp.nic.in and check the latest status of your pending newspaper advertisement bills of advts. issued from April, 2000 onwards at the click of a mouse. All queries on pending bills can be sent to DAVP through e-mail at: blstatus@davpmib.nic.in. You will get the reply through e-mail.

The status of pending bills can also be checked at the DAVP's Facilitation counter. Quote your newspaper code and the Release Order number and get instantly a print-out just across the table which will indicate the current status of your pending bills.

Billing query…? Quote your Code No. and Release No.
Always quote your code number and release order number for any billing query. This will help DAVP to act fast.

Bulk Querry…? Send it on a floppy with standard illustration for quick results
Bulk status information (of 25 bills and above) will be provided if the Release Order number and newspaper code are provided on a floppy as an ordinary text file, as per following format, containing Release Order number, newspaper code as illustrated below:

Sample illustration - follow the pattern:
3201/0011/99, 120255
4021/0087/99, 120255
4021/0087/2000, 120184

And now a special counter for receipt of advertisement bills…
Deposit your advertisement bills between 10.00 a.m. to 3.00 p.m. at a special counter set up in DAVP on all working days and obtain a receipt there and then. Ensure that the Release Order and other documents are enclosed.

Payment made easy
The payment of bills directly to your account is made possible through ECS. You may open a transfer account in the Delhi branch of your bank and inform us. The payment of advertisement bills will be credited into your Account.

Help us serve you better
DAVP is committed to providing the above mentioned services to all concerned units/citizens.

Annexure-1
Application Form For Fresh Empanelment
Application Form For Renewal Of Rate Contract

Annexure-II
ADVERTISING POLICY OF THE GOVERNMENT OF INDIA
(Revised)

ADVERTISEMENT POLICY OF THE GOVERNMENT OF INDIA AND GUIDELINES FOR EMPANELMENT OF NEWSPAPERS WITH DAVP

The Directorate of Advertising & Visual Publicity (DAVP) is the nodal agency of the Government of India for advertising by various Ministries and organisations of Government of India including public sector undertakings and autonomous bodies. The primary objective of the Government in advertising is to secure the widest possible coverage of the intended content or message through various newspapers and journals of Current Affairs as well as Science, Art, Literature, Sports, Films, Cultural Affairs, etc. In releasing advertisements to newspapers/journals the DAVP does not take into account the political affiliation or editorial policies of newspapers/journals. However, DAVP would avoid releasing advertisements to newspapers/journals, which incite or tend to incite communal passion, preach violence, offend the sovereignty and integrity of India or socially accepted norms of public decency and behaviour.

2. Government advertisements are not intended to be financial assistance to newspapers/journals. DAVP maintains a list of newspapers/journals approved for release of advertisements by empaneling acceptable newspapers/journals. DAVP will empanel only such newspapers/journals as are required for issuing advertisements of the Government of India. Care is taken to empanel newspapers/journals having readership from different sections of the society in different parts of the country.

Panel Advisory Committee
3. There is a Panel Advisory Committee(PAC) for considering applications of newspapers/journals for being empanelled for receiving Government advertisements. This Committee is headed by Director General, DAVP/Director, DAVP and it includes Addl. Principal Information Officer in the PIB, Press Registrar, RNI and Deputy Secretary/Under Secretary in the Ministry of Information & Broadcasting dealing with Print Media. The Committee will also have one representative each from the Association of big, medium and small newspapers. The recommendations of the Panel Advisory Committee as accepted by the DG/Director, DAVP regarding empanelment of a newspaper is usually final.

The PAC also has the power to consider de-empanelment of a newspaper/journal where warranted.

4. In pursuance of broad social objectives of the Government and for ensuring fairness among various categories of newspapers/journals, the PAC considers empanelment of newspapers/journals belonging to the following categories on priority :

a) Small and medium newspapers/journals

b) Language newspapers

c) Newspapers/journals published in backward, remote and border areas.

5. Newspapers/journals are classified into three categories, namely

i) Small, with a circulation of up to 25,000 copies per publishing day.

ii) Medium, between 25,001 and 75,000 copies per publishing day, and

iii) Big, with a circulation of above 75,000 copies per publishing day.

Criteria for Empanelment
6. All newspapers/journals seeking empanelment for the first time should have been uninterruptedly and regularly under publication for a period of not less than 12 months and should comply with the provisions of the Press & Registration of Books Act, 1867. Fresh applications for empanelment may be made any time during the year. However, each case will be considered once in a year only.

For renewal of rate contract, the newspapers are to submit applications in prescribed format by 31 st May of the year to DAVP.

The details of the paper like size, language, periodicity, print area and details of printing press etc. as asked for in empanelment form may be given. Further it must be substantiated that the paper is being published at a reasonable standard. Reasonable standard, inter alia, means that

a) The print matter and photographs should be legible, neat, clear and without smudges, overwriting, and tampering.

b) There should be no repetition of news items or articles from other issues.

c) There should be no reproduction of news items or articles from other newspaper/journals without credit line.

d) Masthead on its front page should carry the title of the newspaper, place, date and day of publication; it should also carry RNI Registration Number, volume & issue number and price of newspaper/journal;

e) The newspaper should carry imprint line as required under PRB Act; and

f) Inner pages must carry page number, title of the paper and date of publication.

7. A daily newspaper should furnish issues for preceding four months and weeklies & fortnightlies must furnish issues of preceding six months and monthlies should furnish latest 12 months issues.

Regularity
8. The applicant should have published the newspaper on at least 25 days in each month during preceding 12 months. Weeklies should have published 46 issues during the preceding year, fortnightlies 24 issues and monthlies 10 issues during the preceding year to be considered being brought out regularly.

The applicant should also furnish a copy of the Certificate of Registration issued by the RNI in the name of the publisher.

9. Newspapers/journals having established circulation of more than 75,000 copies per publishing day, as certified by Audit Bureau of Circulation(ABC) can seek empanelment of their fresh edition from a new place without having any regular publication for preceding 12 months, but in such cases empanelment of fresh edition will be only in the lowest slab of circulation. New Editions of small and medium newspapers will also be empanelled similarly.

10. A newspaper/journal should have a minimum paid circulation of not less than 2000 copies for being considered eligible for empanelment. However, newspapers/journals in Sanskrit, newspapers/journals published in backward, border or remote areas or in tribal languages or those published in J&K need to have substantiated minimum paid circulation of only 500 copies per publishing day.

11. A newspaper/journal should have the following minimum print area :

Periodicity	Print area not less than
Dailies	1520 std. col. cms.
Weeklies, Fortnightlies	700 std. col. cms.
Monthlies	960 std. col. cms

Exceptions may, however, be made by PAC in the case of newspapers/journals belonging to the above mentioned category in Sanskrit etc.

12. The empanelment already granted by the DG/Director, DAVP earlier will remain valid for the duration for which empanelment has been made.

13. The applicant newspaper/journal should furnish authenticated figures of circulation of ABC, RNI or Chartered Accountant. However, Chartered Accountant Certificate will be accepted only up to 25,000 copies per publishing day for up to one year only.

DAVP will take average circulation for the preceding one year as certified by ABC, RNI failing which CA(whichever is less).

14. RNI circulation check will be valid for three years unless paper is suspended or declared unestablished by RNI. During this period paper seeking renewal of empanelment in the same slab need not furnish any fresh authentication of circulation. Rate renewal cases showing increase in circulation warranting higher slab of rate will need to furnish ABC/RNI circulation check certification. DG/Director, DAVP reserves the right to have figures of circulation checked through its representatives or through RNI where he/she may so decide.

In rate renewal/empanelment cases, where a three year contract is offered, publishers should submit to DAVP on or before 31 st May each year an Affidavit to the effect that they have submitted Annual Return to RNI. In the affidavit the latest figures as certified by ABC/RNI/CA will also be indicated.

15. A newspaper if declared unestablished by RNI will be suspended from DAVP empanelment and recovery will be effected. Resumption will be considered only on receipt of the RNI certifying circulation.

A newspaper/journal once declared unestablished by RNI will be considered established only from the year RNI declares it established. The circulation certified by RNI/ABC if found lower than the claimed circulation will be taken into consideration for recovery.

Advertising Rate
16. The rate structure for payment against advertisements released by DAVP will be worked out on the basis of laid down principles. DAVP will work out advertisement rates as per the Government of India rate structure formula devised by the Rate Structure Committee. The rates will be related to circulation of a newspaper and will apply uniformly to all newspapers. The newspaper will enter into rate contract with DAVP accepting the DAVP rates and other terms and conditions as laid down from time to time to ensure publication of DAVP advertisements as and when issued to a newspaper.

Renewal of Rate Contract
17. Application for renewal must be submitted to DAVP, complete in all respects, by the due date, which would be the last day of May of the calendar year in which the empanelment expires failing which DAVP may not consider the newspaper for renewal of rate for the concerned year. DAVP will convey its decision on renewal by 30 th September of the relevant year. DAVP will place the rate renewal application proforma on its Web site http://www.nic.in/davp and newspapers may download the proforma from internet to apply for renewal of rate contract of their newspaper. Alternately, newspapers may collect the application proforma from DAVP headquarters or from PIB offices in the country on their own, well in time. DAVP will make available the application proforma for rate renewal/fresh applications to associations of big, medium and small newspapers as recognised by the Press Council of India. Rate renewal contract will be awarded to newspapers for three years if circulation for previous year is supported by RNI or ABC. However, if any newspaper claims increase in circulation with latest RNI or ABC certificate, upward revision may be considered. The revision of rate (upward/downward) will be considered yearly.

Payment of Advertisement bills
18. DAVP will release payment of advertisement bills in the name of the payee and at the address given by the newspaper in the application form for renewal of rate contract or fresh application for empanelment, as the case may be. No change in the payee's name or adddress will be entertained during the year of empanelment unless it is justified and found unavoidable or compelling.

19. Every newspaper will be obliged to send one copy of the newspaper on their own carrying DAVP advertisements, to the client at the address mentioned in the Release Order, failing which payment for the advertisement may not be considered.

20. Every newspaper will be obliged to submit its advertisement bills, complete in all respect, and supported with relevant documents, within 30 days of the publication of the advertisement. DAVP will make every effort to pay the advertisement bill within 60 days of receipt of bill.

21. No newspaper will publish DAVP advertisement without receipt of the relevant Release Order. Request for a duplicate Release Order by publications will be entertained on merits and on case to case basis.

22. The newspaper will be obliged to strictly adhere to the date of publication of DAVP advertisements as given in the Release Order. Publication of advertisement on dates other than that given in the Release Order will not be regularised with revalidation of Release Order and no payment will be made in such cases.

Suspension of newspaper for DAVP advertisements
23. A newspaper will stand suspended with immediate effect if found to have submitted wrong information in his application or rate renewal proforma; or if found to have discontinued its publication, changed its periodicity or its title or have become irregular or suspected to have been indulging in unethical or anti-national activities as found by the Press Council of India or if convicted by a court of law for such activities.

24. Before suspension of a newspaper for DAVP advertisements on grounds of unethical practices, anti-national activities, violation of the norms of decency as prescribed by the Press Council of India, such newspapers will be given due hearing by the DAVP and a final view will be taken by DAVP.

25. If a newspaper refuses to accept and carry an advertisement issued by DAVP on behalf of the Ministries/Departments of Government of India, public sector undertakings and autonomous bodies on persistent basis, the newspaper may be suspended for a period up to six months by DG/Director, DAVP.

Release of Advertisements
26. As soon as requisitions for release of advertisements are received from various Ministries and Departments as also from public sector undertakings and autonomous bodies, DAVP will prepare a suitable media list keeping in view the content, the target audience or the advertisement and availability of funds after consideration of the recommendations of the client.

27. DAVP will ensure availability of funds before the advertisements are released, especially in the case of paying clients. The Ministries and Departments, which are required to pay advance deposit for release of their advertisements, will be requested to do so by depositing the required funds as per extant orders of the Government in this regard.

Exceptions
28. Notwithstanding any of the provisions mentioned above, DG/Director, DAVP, as Chairman of the Panel Advisory Committee, will have discretion to grant provisional empanelment to a newspaper, subject to approval of the PAC, for a period of six months or till the next meeting of the PAC if the newspaper has completed all the formalities required for empanelment and otherwise found suitable for issue of Government advertisements.

ANNEXURE -III
QUESTIONAIRE FORM FOR EMPANELMENT OF OFFSET PRINTERS

1. Name of the Press :

2. Address :

3. Telegraphic/E-mail address :

4. Telephone/Fax No (s) :

5. Year in which established :

6. Nature of incorporation :

7. Name of Proprietor/Partners:

8. Name of printing machines possessed :
with details of their make, model and
sizes. (In case machines are installed at more
than one premises, give details with full
addresses) The list of machines and equipment
may be listed on a separate sheet.

OTHER MECHANICAL EQUIPMENTS

9. Names, types, makes, sizes and number of :

• Process Camera, Scanners, System :
& other processing equipments

• Plate making equipments :

• Binding equipments including automatic
cutting, wire-stitching & folding machine etc. :

• DTP/Laser typesetting Equipment :
& Accessories

e) Power Generator with KVA :

OTHER DETAILS
10. In which Indian/Foreign languages you are :
equipped for DTP/Laser type setting
(a specimen book of type faces may please be enclosed)

11. Names of important clients/Advertising :
agencies for whom you have done print jobs
during the past three years.

12. Please confirm that your Press is registered :
under The Factories Act or under Small Scale
Industries. (A copy of the registration certificate must
accompany your application.)

13. Please enclose printed specimen duly :
stamped & signed with date ( Preferably multi
colour posters, folders, booklets, brochures etc. with your
imprint line) executed by you during the last one
year. The speciman should accompany
certificate that these have been printed by you.

14. Submit attested copy of latest Income Tax :
Clearance Certificate

15. Annual Turn Over :

I hereby certify that all the particulars given above are correct.

Signature with Stamp:

Date:

Minimum machinery and ancillary equipment required for empanelment are as under: -

‘C' Category Printers
1. One 4 colour machine of size 19” x 25” or two double colour machines of 19”x 25”
2. One single colour machine of size 23” x 36” or two single colour machines of 19”x 25”
3. Automatic Process Camera
4. Complete plate making equipment
5. One power operated cutting machine
6. One wire stitching machine
7. Arrangements of DTP and Laser Printer of 600 dpi

‘B' Category Printers
1. One 4 colour machine of size 23” x 36” or two 4 colour machines of 19” x 25”
2. One double colour machine of size 23” x 36” or 2 double colour machines of 19” x 25”
3. One single colour machine of size 23” x 36” or two single colour machines of 19” x 25”
4. Computerised Automatic Process Camera/Scanner
5. Complete plate making equipment
6. One power operated cutting machine
7. Two wire stitching machines
8. One automatic folding machine
9. DTP with two terminals and Laser Printer of 600 dpi
10. One Power Generator of minimum 10 KVA

‘ A' Category Printers
1. Scanner with planning facility
2. One CPC four colour machine of size 19” x 25”
3. One four colour machine of size 23” x 36”
4. One four colour machine of size 19” x 25” or one double colour machine of 23” x 36”
5. One double colour machine of size 19” x 25”
6. One single colour machine of size 23” x 36” or two single colour machines of 19” x 25”
7. Complete plate making equipment
8. Two paper cutting machines (including one programmatic)
9. Two power driven wire stitching machines
10. One automatic folding machine
11. One section sewing or Perfect Binding machine
12. DTP with two terminals and Laser Printer of 600 dpi
13. One Power Generator of 15 KVA or above

The performance of jobs should be of high quality and the Printer should be: -
i) Registered under Factories Act or Small Scale Industries
ii) Income Tax Payee

ANNEXURE-IV
QUESTIONAIRE FORM FOR EMPANELMENT OF DIARY MAKERS

1. Name of the Firm :

2. Address :

3. Telegraphic/e-mail address :

4. Telephone/Fax No (s) :

5. Year in which established :

6. Nature of incorporation :

7. Name of proprietor/partners :

8. Name of printing machines :
possessed with details of
their make, model and sizes.
(In case machines are installed at
more than one premises, give details
with full addresses) The list of machines
and equipment may be listed on a separate sheet.

OTHER MECHANICAL EQUIPMENTS

9. Names, types, makes, sizes and number of :

a) Process Camera, Scanners, System :
& other processing equipments

b) Plate making equipments :

c) Binding /fabrication equipments including :
Heat Welding Machine for PVC/Plastic
Materials, Section Sewing Machine, Corner/
Index cutting machine and Kolbus Binding
machine etc.

d) Power Generator with KVA :

OTHER DETAILS

10. Name of important clients for whom you :
Have made Diaries during the past three years

11. Please confirm that your firm is registered under :
The Factories Act or under Small Scale Industries

12. Please enclose specimen diaries produced by you :
(duly stamped & signed with your imprint line)
during the last one year. A certificate is to be
enclosed with the specimen that the jobs have
been produced by you.

13. Submit attested copy of latest Income Tax :
Clearance Certificate

14. Annual Turn Over :

I hereby certify that all the particulars given above are correct.

Signature with stamp

Date:

Minimum machinery and ancillary equipment required for empanelment are as under: -
1. One single colour offset machine of size 23”x36” or two single colour offset machines of 18”x23”
2. Process camera/scanner
3. Plate making equipment
4. Two or more electric heat welding machines for PVC/Plastic material
5. Embossing machine
6. Section sewing machine
7. Hard case sewing machine
8. Cutting machine
9. Corner cutting machine
10. Index cutting and perforating machines
11. Wiro, Spiral and Spico binding machine

• The facilities for Automatic Hard Case-making/Kolbus machine will be an added advantage

No.	State	Name of the Unit	Category	Jurisdiction
1.	Andhra Pradesh	Hyderabad	Gen	Andhra Pradesh
2.	Arunachal Pradesh	Itanagar	Van	Arunachal Pradesh & Meghalaya
3.	Assam	Guwahati	Gen	Lower Assam
		Jorhat	Gen	Upper Assam
4.	A & N Islands	Port Blair	Van	Andaman & Nicobar Islands
5.	Bihar	Patna	FW	Bihar & Jharkhand
6.	Gujarat	Ahmedabad	Gen	Gujarat, Rajasthan, Daman & Diu, Dadra & Nagar Haveli
		Ahmedabad	Van	Gujarat, Maharashtra, Daman & Diu, Dadra & Nagar Haveli
7.	Himachal Pradesh	Shimla	Gen	Himachal Pradesh
8.	Jharkhand	Ranchi	Gen	Jharkhand, Orissa, Bihar & West Bengal
9.	Jammu & Kashmir	Jammu	Gen	Jammu & Kashmir
10.	Kerala	Thiruvananthapuram	Gen	Kerala
11.	Karnataka	Bangalore	Gen	Karnataka
12.	Maharashtra	Mumbai	Gen	Maharashtra & Goa
13.	Chhattisgarh	Raipur	Gen	Chattisgarh, Madhya Pradesh
14.	Madhya Pradesh	Bhopal	FW	Chattisgarh, Madhya Pradesh
15.	Manipur	Imphal	Gen	Manipur
16.	Meghalaya	Tura	Gen	Garo Hills, adjoining Districts of Assam
		Shillong	Van	Assam, Meghalaya
17.	Mizoram	Aizwal	Van	Mizoram
18.	New Delhi	Hqrs-I	Gen	Entire Delhi & Special assignments all over the country
		Hqrs-II	Gen	Entire Delhi & special assignments all over the country
		Hqrs-FW	FW	Delhi & adjoining areas and special assignments all over the country
19.	Nagaland	Kohima	Gen	Nagaland
20.	Orissa	Bhubaneswar	Gen	Orissa
21.	Rajasthan	Jaipur	FW	Rajasthan & Gujarat
		Bikaner	Van	Rajasthan
22.	Tripura	Agartala	Gen	Tripura & Mizoram
23.	Tamil Nadu	Chennai	Gen	Tamil Nadu & Pondicherry
24.	Chandigarh	Chandigarh	Gen	Chandigarh, Punjab & Haryana
25.	Uttar Pradesh	Lucknow	Gen	Uttar Pradesh & Bihar
26.	Uttaranchal	Varanasi	FW	Eastern Uttar Pradesh
		Dehradun	FW	Uttranchal, J&K & Himachal
27.	West Bengal	Kolkata	Gen	West Bengal, Sikkim & Jharkhand
		Kolkata	FW	West Bengal, Orissa & NE region